Who visits Slickdeals.net and Fatwallet.com? It may surprise you!

Close Encounters of the Cheap Kind has a new home at www.CheapEncounters.com!

Frequent readers of my blog know I am a big fan of Slickdeals.net and FatWallet.com. I reference deals I have found there all the time. I even did a long write-up comparing the two in the early days of this blog. But who really uses these sites? Is it just a bunch of folks scraping to get by who deal to save every penny they can?

Based on the demographic information provided by Quantcast.com, most of the audience of these sites is solid middle-class in income. Slickdeals is ranked higher than FatWallet (#3599 vs. #5533), but in most ways the demographics are very similar. The audiences of both sites skew slightly male, have more than average percentages of households with annual incomes in the $60-100k range, higher than average percentages of 25-34 and 35-44 year olds, as well as higher percentages of users with college and graduate level educations. Both sites also have much higher than average percentages of Asian users: Fatwallet at nearly three times the average and SlickDeals at nearly 3.5 times the average. You can find the profiles here and here.

This paints the picture of the average user of these sites being middle to upper-middle class, as well as relatively young and well-educated. Certainly not the type of person struggling to make ends meet. It may be surprising to many, but is consistent with the observations of the book “The Millionaire Next Door”, which illustrates that most millionaires in this country don’t flaunt their wealth and are actually more frugal than the rest of society, which helps explain how they amassed their wealth in the first place.

In case anyone is curious, this humble blog is also listed on quantcast.com as well! Based on this report, we are burning up the charts with over 2000 unique hits per month and are ranked at #684,364 overall!


September 7, 2007 - Posted by | Deals, News/Trends, Tips


  1. me again. so i got kind of hooked on this site. i even emailed my husband (consumer blog reading king of the southwest) telling him to check it out, although he probably is one of your 3 readers πŸ™‚

    i just wanted to say that my 20 year old not-so-well-off sister in law is a big slickdeals fan and she constantly tries to get me to do the promos on there but i have no patience for it. so there’s at least one non-male non-rich slickdeals fan.

    also, i wanted t know if there’s a search option on this site that i’m missing, or if there just isn’t one. cuz i keep coming up with topics i really want to know about but haven’t figured out how to look for them. so instead i’ve been reading every single one. not bad, i’m going to have to put this on my favorites.


    Comment by Carie Lewyn | September 8, 2007

  2. Hi Carie! Thanks for stopping by and bookmarking my blog! There certainly are many non-rich Slickdeals.net users out there – many probably because of a lack of self-control and wanting to jump on every so-called deal. You always have to remind yourself it isn’t a deal if you don’t need it and/or can’t afford it.

    As for searching the site, I found an option on this blog to insert a search box, which you’ll now find on the sidebar of every page on the site. Thanks for the suggestion – I do aim to please! =)

    Comment by billyoceanseleven | September 8, 2007

  3. wow, thanks for adding the search option! i already looked up “ipod” and found your post about ipodsweepstakes.com – which is what i was trying to find the other day. that’s great that you got a shuffle. i’ve been using that site since april and i have a few ipods but i also have 1000 emails a day in my inbox πŸ™‚ but they’re offering iphones now, too, so the spam is worth it.

    Comment by Carie Lewyn | September 9, 2007

  4. Hey there. I’m big into online shopping and have found some great deals. Both slickdeals and fatwallet are good but i don’t know if you have heard of dealtaker. I have saved tons using them. You should try them out.

    Comment by trouble44 | September 12, 2007

  5. Trouble44 – In the interest of full disclosure, we should note that your email address domain is dealtaker.com. Shameless self-promotion – and I like it! Seriously, I’ll check it out and I may note it in a future blog entry of the other deal sites I look at besides FW and SD.

    Comment by billyoceanseleven | September 12, 2007

  6. You should check out DealTaker!! They have the freebies, printables, online coupons just like SD and FW but, the people are nicer which makes for a great shopping experience.

    Comment by Toni | October 17, 2007

  7. “The Millionaire Next Door” – not store πŸ™‚

    Comment by sx | December 6, 2007

  8. LOL! Good catch! I can’t be brilliant all the time. =)Although based on the book that millionaire might own a store.

    Comment by billyoceanseleven | December 7, 2007

  9. Take a look at UnoDeals.com which has deals across the board besides just technology. Our workgroup has been using it to save on clothing, toys and home stuff. My boss calls it the deals website for the rest of us for this reason.

    Comment by RamsGan | March 20, 2008

  10. There’s a new deal aggregator that was recently featured at Lifehacker.com that combines and rates deals from a number of leading sites, including SlickDeals and FatWallet. It’s at http://www.deallinker.com ; and it appears to do a good job of rating deals so that the best one appears on the front page.

    Comment by randy | January 4, 2009

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